Let me start by admitting that I am stupid. It took me long
to realise that what shows up on my YouTube homepage as ‘suggested’, ‘recent’
or ‘popular’ is based on the videos I had already watched. That is on me. But I
did, for a time, think that all the ‘A Closer Look’ videos were coming up on
everyone’s computer and that that was a worldwide popular late night segment. I
mean each video has about 1.3 million views, I was not completely delusional. And
then I logged onto YouTube without signing in and I realised that I have no
contact with what the rest of the world is watching. The difference was immense
and I learnt so many things! Ariana Grande has more than one song, there is a YouTuber
that looked for dead bodies in a forest and James Corden’s show is actually
doing really well! Who would have thought? The fact that I am an idiot and did
not realise that YouTube was tailored to my needs (even though I was fully
aware of all the data protection scandals) is on me. The fact that I am
practically living in a distinct social web from the person sitting next to me
is kind of scary.
It is amazing that we have breadth and depth for our
interests and preferences, but, at the same time, we only exchange views about
these with similarly minded people. And then we think there is more of us, we
think we are indisputable. That was perhaps the benefit of TV. There were some
options, less options, that would play at a certain time. So say I was watching
a crappy prime time show (cough-cough, Big Bang Theory, cough-cough). There
would be other people in my immediate environment watching the same crappy
prime time show, because it was on at ten pm. And some of them would agree with
me and we would make fun of the show during our lunch break. Some others would
disagree with me and argue for Jim Parsons, Aspergers-like performance. And
these are the people that I am afraid are almost missing from the equation now.
I don’t have to fight with all the ‘Team Coco’ subscribers; we all love Conan
and none of us is ever going to subscribe to ‘Jay Leno’s Garage’. But I am
shielded from the opposition. I am aware that this sounds like I wish we were
all sending essays to each other about the stereotypes and sexism and joke
repetition of ‘certain’ prime time shows. With an admittedly good theme song.
But I mean casual conversation, where ideas are exchanged and not just
reinforced or voted down. I swear I won’t talk about how the internet is
robbing us from real human experience, like a grandma; this casual conversation
can be on WhatsApp while on the toilet. The best kind.
Apparently this is a real problem that was particularly
prominent in the 2016 election in the US, where if you compared a Democrat’s
and Republican’s Facebook feed it was as if they were living in different
countries. There are serious issues about personal data being available to all
sorts of companies, but the reinforcement I choose to discuss is at a basic,
pop-culture level, because that is all I know. We are all getting a biased
version of reality that is shared, recycled and reinforced among us. It is just
curious that the freedom offered by the internet may be making us all the more
close-minded. And if that sounds like I made a life-shattering realisation,
signed out of YouTube, stopped reading news on Twitter and visited a couple of
contradicting sites, I did not. I really, really like my videos and not having
to look for them. Yay progress!
I swore I was not going to make the grandma argument about
real human experience within this post! But here I go. Newcomber, Festinger and
many more social psychologists did a number of studies showing that stronger
relationships and greater likeability developed with people that lived closer
by and were encountered more often, compared to people with similar interests.
I think this is how we function, it is in our DNA, it is related to oxytocin,
and yes I am going to cite all the relevant psychology terms I know to project
authority. But just as I thought everyone in my office watched ‘Screen Rant:
Pitch Meetings’, I also think physical proximity is useful, nourishes critical
thinking and even compassion.
And it is not like we can’t get both. If 1.3 million
English-speaking people, likely to be aged from 20 to 40, with a similar sense
of humour are watching ‘A Closer Look’ I will either find or convert someone.
It is just equally good to have a third person sitting next to us while we
watch it to point out that joking about Trump’s spelling mistakes on Twitter is
a distraction from the more alarming aspects of his governance. It’s nice to
have these sort of dull people around and love them just because they are
physically next to you, rather than hate them behind a username. And people
tend to have stupid usernames.